Case Study
How Willow Helps Gusto Founder Tomer London Lead More Clearly
As founder and executive of Gusto, Tomer needs to communicate effectively and quickly with over 3,000 employees. He makes life easier using Willow.
As founder and executive of Gusto, Tomer needs to communicate effectively and quickly with over 3,000 employees. He makes life easier using Willow.
175+ WPM
175+ WPM
Speed of dictation
Speed of dictation
400+ Minutes
400+ Minutes
Time Saved Monthly
Time Saved Monthly
More Creative Flow
More Creative Flow
Higher quality of writing and ideas
Higher quality of writing and ideas
Before / After
Before / After
Before / After
Willow Changed the Way Tomer Works
Before Willow
100+ Replies
Every single day
3+ Hours
Daily typing
Late nights
To catch up on work
Behind on Communication
Tomer was constantly catching up on Slack threads, emails, and internal messages. Even with structured blocks in his day dedicated to clearing the inbox, the backlog rebuilt faster than he could reduce it. The constant accumulation created stress and slowed down decision making.
Typing Slowed Momentum
Typing forced Tomer to slow his thinking down to the speed of his fingers. Longer messages required extra effort to structure, review, and rewrite, which pulled him out of his flow. Communication felt like a separate task that demanded extra cognitive load.
Backlog Created End-of-Day Stress
Because work communicated during the day, he would catch up at night to stay helpful and available. This stretched his work day and made responsiveness feel like an ongoing responsibility he could never fully finish. The emotional weight was as impactful as the time cost.
With Willow
40% Faster
Reply in seconds
15+ Hours
Saved weekly
No stress
From being fast
Real-Time Messaging Flow
With Willow, he's able to respond in the moment between meetings while walking and even during short breaks. Messages don't pile up anymore because responses happen continuously throughout the day. The backlog is effectively gone and decisions move forward faster.
Speech Matches Thinking Speed
Now Tomer simply speaks his responses naturally and Willow captures the tone and meaning in one pass. His communication feels faster, more expressive, and more intuitive.
Mental Space Returned
Now he stays caught up without extra time blocks at the end of the day. The pressure of "I still need to reply to all of those" is gone. His evenings are his again without sacrificing communication quality or responsiveness.
Tomer London
Founder, Gusto
"With Willow, I can answer messages in seconds. It captures my tone perfectly. I can send 10 messages in the time it used to take to write one. It makes me 40% more efficient every single day. It's the first dictation tool that I actually trust to get things done right."
Tomer London
Founder, Gusto
"With Willow, I can answer messages in seconds. It captures my tone perfectly. I can send 10 messages in the time it used to take to write one. It makes me 40% more efficient every single day. It's the first dictation tool that I actually trust to get things done right."
Tomer London
Founder, Gusto
"With Willow, I can answer messages in seconds. It captures my tone perfectly. I can send 10 messages in the time it used to take to write one. It makes me 40% more efficient every single day. It's the first dictation tool that I actually trust to get things done right."
Testimonials
Testimonials
Testimonials
What Other users are saying
What Other users are saying
Your shortcut to productivity.
start dictating for free.
Try Willow Voice to write your next email, Slack message, or prompt to AI. It's free to get started.
Available on Mac and iPhone
© Willow Care, Inc. 2025. All rights reserved
Your shortcut to productivity.
start dictating for free.
Try Willow Voice to write your next email, Slack message, or prompt to AI. It's free to get started.
Available on Mac and iPhone
© Willow Care, Inc. 2025. All rights reserved
Your shortcut to productivity. Start dictating for free.
Try Willow Voice to write your next email, Slack message, or prompt to AI. It's free to get started.
Available on Mac and iPhone
© Willow Care, Inc. 2025. All rights reserved
Your shortcut to productivity.
Try Willow Voice to write your next email, Slack message, or prompt to AI. It's free to get started.
Available on Mac and iPhone
© Willow Care, Inc. 2025. All rights reserved