
How Willow Helps Gusto Founder Tomer London Lead More Clearly
How Willow Helps Gusto Founder Tomer London Lead More Clearly
As founder and executive of Gusto, Tomer needs to communicate effectively and quickly with over 3,000 employees. He makes life easier using Willow.
As founder and executive of Gusto, Tomer needs to communicate effectively and quickly with over 3,000 employees. He makes life easier using Willow.
5x
faster note-taking than typing alone
2hrs
reclaimed daily for deeper work


"With Willow, I can answer messages in seconds. It captures my tone perfectly. I can send 10 messages in the time it used to take to write one. It makes me 40% more efficient every single day. It's the first dictation tool that I actually trust to get things done right."
Tomer London
Founder
"With Willow, I can answer messages in seconds. It captures my tone perfectly. I can send 10 messages in the time it used to take to write one. It makes me 40% more efficient every single day. It's the first dictation tool that I actually trust to get things done right."
Tomer London
Founder
Before / After
Willow Changed the Way Tomer Works
Willow Changed the Way Tomer Works
Before Willow
After Willow
Behind on Communication
Tomer was constantly catching up on Slack threads, emails, and internal messages. Even with structured blocks in his day dedicated to clearing the inbox, the backlog rebuilt faster than he could reduce it. The constant accumulation created stress and slowed down decision making.
Real-Time Messaging Flow
With Willow, he's able to respond in the moment between meetings while walking and even during short breaks. Messages don't pile up anymore because responses happen continuously throughout the day. The backlog is effectively gone and decisions move forward faster.
Typing Slowed Momentum
Typing forced Tomer to slow his thinking down to the speed of his fingers. Longer messages required extra effort to structure, review, and rewrite, which pulled him out of his flow. Communication felt like a separate task that demanded extra cognitive load.
Speech Matches Thinking Speed
Now Tomer simply speaks his responses naturally and Willow captures the tone and meaning in one pass. His communication feels faster, more expressive, and more intuitive.
Backlog Created End-of-Day Stress
Because work communicated during the day, he would catch up at night to stay helpful and available. This stretched his work day and made responsiveness feel like an ongoing responsibility he could never fully finish. The emotional weight was as impactful as the time cost.
Mental Space Returned
Now he stays caught up without extra time blocks at the end of the day. The pressure of "I still need to reply to all of those" is gone. His evenings are his again without sacrificing communication quality or responsiveness.
Before Willow
Behind on Communication
Tomer was constantly catching up on Slack threads, emails, and internal messages. Even with structured blocks in his day dedicated to clearing the inbox, the backlog rebuilt faster than he could reduce it. The constant accumulation created stress and slowed down decision making.
Typing Slowed Momentum
Typing forced Tomer to slow his thinking down to the speed of his fingers. Longer messages required extra effort to structure, review, and rewrite, which pulled him out of his flow. Communication felt like a separate task that demanded extra cognitive load.
Backlog Created End-of-Day Stress
Because work communicated during the day, he would catch up at night to stay helpful and available. This stretched his work day and made responsiveness feel like an ongoing responsibility he could never fully finish. The emotional weight was as impactful as the time cost.
Before Willow
Behind on Communication
Tomer was constantly catching up on Slack threads, emails, and internal messages. Even with structured blocks in his day dedicated to clearing the inbox, the backlog rebuilt faster than he could reduce it. The constant accumulation created stress and slowed down decision making.
Typing Slowed Momentum
Typing forced Tomer to slow his thinking down to the speed of his fingers. Longer messages required extra effort to structure, review, and rewrite, which pulled him out of his flow. Communication felt like a separate task that demanded extra cognitive load.
Backlog Created End-of-Day Stress
Because work communicated during the day, he would catch up at night to stay helpful and available. This stretched his work day and made responsiveness feel like an ongoing responsibility he could never fully finish. The emotional weight was as impactful as the time cost.
After Willow
Real-Time Messaging Flow
With Willow, he's able to respond in the moment between meetings while walking and even during short breaks. Messages don't pile up anymore because responses happen continuously throughout the day. The backlog is effectively gone and decisions move forward faster.
Speech Matches Thinking Speed
Now Tomer simply speaks his responses naturally and Willow captures the tone and meaning in one pass. His communication feels faster, more expressive, and more intuitive.
Mental Space Returned
Now he stays caught up without extra time blocks at the end of the day. The pressure of "I still need to reply to all of those" is gone. His evenings are his again without sacrificing communication quality or responsiveness.

Customer success stories

Tomer London
Founder and CPO, Gusto
Willow turns quick thoughts into clear messages, so I can communicate faster without slowing down.
40%
faster reply
15hrs
saved weekly

Alexis Ohanian
Founder of Reddit
Willow lets me talk through my work and have it written clearly. It’s the first time voice input actually feels effortless.
2x
faster workflow
400+
mins saved monthly

Noel Whittaker
Bestselling Author and Columnist
I write constantly, and Willow has completely changed how I clear my inbox. I can respond, write, and move on.
100+
emails cleared a day
16hrs
saved monthly

Customer success stories

Tomer London
Founder and CPO, Gusto
Willow turns quick thoughts into clear messages, so I can communicate faster without slowing down.
40%
faster reply
15hrs
saved weekly

Alexis Ohanian
Founder of Reddit
Willow lets me talk through my work and have it written clearly. It’s the first time voice input actually feels effortless.
2x
faster workflow
400+
mins saved monthly

Noel Whittaker
Bestselling Author and Columnist
I write constantly, and Willow has completely changed how I clear my inbox. I can respond, write, and move on.
100+
emails cleared a day
16hrs
saved monthly

Customer success stories

Tomer London
Founder and CPO, Gusto
Willow turns quick thoughts into clear messages, so I can communicate faster without slowing down.
40%
faster reply
15hrs
saved weekly

Alexis Ohanian
Founder of Reddit
Willow lets me talk through my work and have it written clearly. It’s the first time voice input actually feels effortless.
2x
faster workflow
400+
mins saved monthly

Noel Whittaker
Bestselling Author and Columnist
I write constantly, and Willow has completely changed how I clear my inbox. I can respond, write, and move on.
100+
emails cleared a day
16hrs
saved monthly
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The voice-first interface for modern work.
© Willow Care, Inc. 2025. All rights reserved
Your keyboard is optional now

The voice-first interface for modern work.
© Willow Care, Inc. 2025. All rights reserved
Your keyboard is optional now

The voice-first interface for modern work.
© Willow Care, Inc. 2025. All rights reserved