How Willow Helps Gusto Founder Tomer London Lead More Clearly

How Willow Helps Gusto Founder Tomer London Lead More Clearly

As founder and executive of Gusto, Tomer needs to communicate effectively and quickly with over 3,000 employees. He makes life easier using Willow.

5x

faster note-taking than typing alone

2hrs

reclaimed daily for deeper work

"With Willow, I can answer messages in seconds. It captures my tone perfectly. I can send 10 messages in the time it used to take to write one. It makes me 40% more efficient every single day. It's the first dictation tool that I actually trust to get things done right."

Tomer London

Founder

"With Willow, I can answer messages in seconds. It captures my tone perfectly. I can send 10 messages in the time it used to take to write one. It makes me 40% more efficient every single day. It's the first dictation tool that I actually trust to get things done right."

Tomer London

Founder

Before / After

Willow Changed the Way Tomer Works

Before Willow

After Willow

Behind on Communication

Tomer was constantly catching up on Slack threads, emails, and internal messages. Even with structured blocks in his day dedicated to clearing the inbox, the backlog rebuilt faster than he could reduce it. The constant accumulation created stress and slowed down decision making.

Real-Time Messaging Flow

With Willow, he's able to respond in the moment between meetings while walking and even during short breaks. Messages don't pile up anymore because responses happen continuously throughout the day. The backlog is effectively gone and decisions move forward faster.

Typing Slowed Momentum

Typing forced Tomer to slow his thinking down to the speed of his fingers. Longer messages required extra effort to structure, review, and rewrite, which pulled him out of his flow. Communication felt like a separate task that demanded extra cognitive load.

Speech Matches Thinking Speed

Now Tomer simply speaks his responses naturally and Willow captures the tone and meaning in one pass. His communication feels faster, more expressive, and more intuitive.

Backlog Created End-of-Day Stress

Because work communicated during the day, he would catch up at night to stay helpful and available. This stretched his work day and made responsiveness feel like an ongoing responsibility he could never fully finish. The emotional weight was as impactful as the time cost.

Mental Space Returned

Now he stays caught up without extra time blocks at the end of the day. The pressure of "I still need to reply to all of those" is gone. His evenings are his again without sacrificing communication quality or responsiveness.

Before Willow

Behind on Communication

Tomer was constantly catching up on Slack threads, emails, and internal messages. Even with structured blocks in his day dedicated to clearing the inbox, the backlog rebuilt faster than he could reduce it. The constant accumulation created stress and slowed down decision making.

Typing Slowed Momentum

Typing forced Tomer to slow his thinking down to the speed of his fingers. Longer messages required extra effort to structure, review, and rewrite, which pulled him out of his flow. Communication felt like a separate task that demanded extra cognitive load.

Backlog Created End-of-Day Stress

Because work communicated during the day, he would catch up at night to stay helpful and available. This stretched his work day and made responsiveness feel like an ongoing responsibility he could never fully finish. The emotional weight was as impactful as the time cost.

Before Willow

Behind on Communication

Tomer was constantly catching up on Slack threads, emails, and internal messages. Even with structured blocks in his day dedicated to clearing the inbox, the backlog rebuilt faster than he could reduce it. The constant accumulation created stress and slowed down decision making.

Typing Slowed Momentum

Typing forced Tomer to slow his thinking down to the speed of his fingers. Longer messages required extra effort to structure, review, and rewrite, which pulled him out of his flow. Communication felt like a separate task that demanded extra cognitive load.

Backlog Created End-of-Day Stress

Because work communicated during the day, he would catch up at night to stay helpful and available. This stretched his work day and made responsiveness feel like an ongoing responsibility he could never fully finish. The emotional weight was as impactful as the time cost.

After Willow

Real-Time Messaging Flow

With Willow, he's able to respond in the moment between meetings while walking and even during short breaks. Messages don't pile up anymore because responses happen continuously throughout the day. The backlog is effectively gone and decisions move forward faster.

Speech Matches Thinking Speed

Now Tomer simply speaks his responses naturally and Willow captures the tone and meaning in one pass. His communication feels faster, more expressive, and more intuitive.

Mental Space Returned

Now he stays caught up without extra time blocks at the end of the day. The pressure of "I still need to reply to all of those" is gone. His evenings are his again without sacrificing communication quality or responsiveness.

Tomer London

Founder

About

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Uses Willow for

Daily writing, communication, and documentation

Role

Founder

Company

Gusto

Industry

Artificial Intelligence

Location

New York City

Subheading

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Subheading

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Try Willow for free

2,000 words / week. No card required.

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Customer success stories

  • Tomer London

    Founder and CPO, Gusto

    Willow turns quick thoughts into clear messages, so I can communicate faster without slowing down.

    40%

    faster reply

    15hrs

    saved weekly

    Read full story

  • Alexis Ohanian

    Founder of Reddit

    Willow lets me talk through my work and have it written clearly. It’s the first time voice input actually feels effortless.

    2x

    faster workflow

    400+

    mins saved monthly

    Read full story

  • Noel Whittaker

    Bestselling Author and Columnist

    I write constantly, and Willow has completely changed how I clear my inbox. I can respond, write, and move on.

    100+

    emails cleared a day

    16hrs

    saved monthly

    Read full story

Customer success stories

  • Tomer London

    Founder and CPO, Gusto

    Willow turns quick thoughts into clear messages, so I can communicate faster without slowing down.

    40%

    faster reply

    15hrs

    saved weekly

    Read full story

  • Alexis Ohanian

    Founder of Reddit

    Willow lets me talk through my work and have it written clearly. It’s the first time voice input actually feels effortless.

    2x

    faster workflow

    400+

    mins saved monthly

    Read full story

  • Noel Whittaker

    Bestselling Author and Columnist

    I write constantly, and Willow has completely changed how I clear my inbox. I can respond, write, and move on.

    100+

    emails cleared a day

    16hrs

    saved monthly

    Read full story

Customer success stories

  • Tomer London

    Founder and CPO, Gusto

    Willow turns quick thoughts into clear messages, so I can communicate faster without slowing down.

    40%

    faster reply

    15hrs

    saved weekly

    Read full story

  • Alexis Ohanian

    Founder of Reddit

    Willow lets me talk through my work and have it written clearly. It’s the first time voice input actually feels effortless.

    2x

    faster workflow

    400+

    mins saved monthly

    Read full story

  • Noel Whittaker

    Bestselling Author and Columnist

    I write constantly, and Willow has completely changed how I clear my inbox. I can respond, write, and move on.

    100+

    emails cleared a day

    16hrs

    saved monthly

    Read full story

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Dictation

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Security

Enterprise

Pricing

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Case studies

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Product

Dictation

Willow Scribe

Willow for iPhone

Explore

Use cases

Security

Enterprise

Pricing

Learn

Wall of Love

Case studies

Blog

Careers

Legal

Terms of service

Privacy policy

© Willow Care, Inc. 2025. All rights reserved